Mehuva

The first decentralized
and distributed
Digital-Out-Of-Home
network open to everyone

VisionWe are reinventing Digital Out-of-Home Advertising to make it a great alternative to online ads. Mehuva is a distributed and decentralized digital out of home ad network connecting advertisers with location owners. The network is created around food and beverages’ venues and made of our unique, patent-pending, smart table digital billboards.Our technology leverages blockchain and smart contracts to directly open the display capacity to advertisers while solving online ads critical problems such as fraud, ad blockers, privacy and brand damage.

The key to success of such a solution is the ability to rapidly grow the network to a global scale that turns it into a real alternative to online advertising. We are solving the scalability challenge by establishing a decentralized network architecture and a decentralized operational model. Mehuva will give the opportunity to independent operators to become the drivers of network expansions. A compensation model will be established to incentivize each contributor for installing new locations and integrating them to the network.

Solution

Daily SpecialsVenues can promote daily specials on the high definition screen. Content and schedule can be remotely updated using a friendly web interface.
Digital BillboardRestaurant will get a new revenue stream by automatically displaying premium brand advertising relevant to their customers.
ChargerCustomers can charge their mobiles while enjoying a meal or a drink. Any type of phone can be connected to one of the USB ports.

ContainerThe holding area inside the device helps optimize space by placing objects, such as salt and pepper dispensers, inside.
RewardsCustomers can earn rewards by interacting with the displayed content using their smart phones.
DurableThe enclosure is designed to be shock and water resistant. It is resilient to liquid spills and physical stress.

Daily SpecialsVenues can promote daily specials on the high definition screen. Content and schedule can be remotely updated using a friendly web interface.

Digital BillboardRestaurant will get a new revenue stream by automatically displaying premium brand advertising relevant to their customers.

ChargerCustomers can charge their mobiles while enjoying a meal or a drink. Any type of phone can be connected to one of the USB ports.

ContainerThe holding area inside the device helps optimize space by placing objects, such as salt and pepper dispensers, inside.

RewardsCustomers can earn rewards by interacting with the displayed content using their smart phones.

DurableThe enclosure is designed to be shock and water resistant. It is resilient to liquid spills and physical stress.

Mehuva Ecosystem

Mehuva is more than a network. It is an acosystem that will bring together Advetisers, Venue Owners, Consumers and Contributors creating a market dynamic never seen before.

Each player in the ecosystem will benefit from Mehuva's decentralized network.

Advertisers will be able to buy and push out ads to specific locations for specific periods in real-time.
Venues will get a share of advertising revenues for the devices they host.
Contributors, who help build and scale the ecosystem, will get a share of ad revenue from the locations where they deploy new devices.
Consumers will be able to charge their phones at the table and receive discounts and incentives when engaging with the content.

MEHU Token

Our token (MEHU), will be the medium of value exchange for all services within the Mehuva ecosystem. It is a utility token that is used to purchase services and reward participants in the network. MEHU facilitate the movement of financial value between the different players without having to rely on the traditional financial network.

Advertisers use MEHU to directly create campaigns using the self-serve software tool.

Restaurants will get their revenue share in MEHU and can either retain the proceeds in tokens or convert to fiat. The earned MEHUs can also be offered to visiting customers as rewards or promotions.

Consumers can earn MEHU by engaging with a specific ad on the device. This will be done by scanning the QR-code of the ad and performing other specific actions set by advertisers.

Contributors, Sales and marketing partners as well as freelancers that help expand the Mehuva Network to new locations will be rewarded with MEHU tokens.

MEHU Virtual Debit Card

Phone with virtual card example — To deliver the best user experience, we believe that MEHU’s usability should be as convenient as fiat money.Every participant in the ecosystem can get a MEHU virtual debit card that will be linked to the most popular Mobile Wallets such as Apple Pay, G Pay and Samsung Pay.It will not be necessary to exchange MEHU into fiat currencies in advance. Retail prices will be converted to MEHUs in real-time based on the current exchange rate when the payment request occurs.Merchants can use their existing point of sale system, without any modification, and will get paid in their regular currency. Users will be charged the equivalent amount in MEHU based on the exchange rate at the time of purchase.

Mehuva Blockchain Network

MehuChain will be Mehuva’s own blockchain network accessible to participants in the ecosystem and will have the following benefits:

Decentralized it will provide the needed decentralized analytics storage and transparency solution around campaigns’ data without the performance and cost issues of public blockchains.
Permissioned MehuChain will be a permissioned blockchain. Meaning that transactions can be made visible to only a restricted group of participants or a specific person but not to others. The permission management is critical for analytics as each brand should have access to its own ad performance data without exposing them to competitors.
Support complex queries In addition, MehuChain will support complex queries over the distributed ledger with a similar flexibility of a database. This is required in order to produce elaborate reports.
Scalable Full blockchain nodes will be run by select participating venues as well as contributors. MehuChain will keep scaling along the expansion of the display network and nodes will be distributed across several geographies.